Are you still relevant for the next generation of consumers, employees and citizens?
Engage with young changemakers
Listen, co-create and collaborate with Generation Z to drive your purpose
How can we live up to our purpose?
How should next generations' products and services look like?
How can we attract and keep young potential?
How do we foster the future talent we need?
Join the YCM Lab
What is a changemaker? Someone that sees themselves as capable of creating large-scale change.
Our YCM Lab empowers young changemakers challenges. It is a bridge that connects businesses with Gen Zers, allowing companies not only to understand the young generation better, but also to engage with them to tackle their business challenges from a refreshing perspective, attract and retain new talents, and drive their purpose.
A global community
How can you engage with young changemakers through the YCM Lab?
- Find out how Gen Zers think
- Understand their habits and needs
- Let them challenge your purpose
- Get fresh perspectives on a business challenge
- Co-design solutions for Gen Z
- Attract talents to your business
- Build long term relationships
Our global flagship where young changemakers from over 30 countries tackle big issues they care for. Find out more on the dedicated webpage. International companies are invited to the conversation as mentors, experts and enablers.
[Company] Youth Innovation Challenge
I It is an intensive hackathon-type format where young people with a fresh perspective on the given challenge explore and identify the needs of the users or problem owners in a variety of areas (health, finance, digital, lifestyle…) following a full design thinking cycle. The company or organization providing the challenge acts as observer and final jury of the proposals.
[Company] Youth Dialogue Group
Taps into our global youth community to provide insights, trends and feedback on any issue. They are mostly online to simultaneously reach youth from all over the world. Companies can remain anonymous observers or actively participate, for instance inviting youth to challenge their purpose or strategy.
What makes the YCM Lab unique?
of the most motivated and engaged changemakers on 5 continents
between company employees
in form of implemented projects, new hires and new skills
to collaborate smoothly
Collaborative online platform
to reach out to likeminded youth
to exchange ideas and good practice
to collaborate on joint initiatives across borders
Tools and resources
to learn how to tackle impact innovation challenges
to get guidance from experienced social entrepreneurs, managers, experts…
to regularly gather with the rest of the community
What's in it for you?
Design a breakthrough digital experience from the perspective of digital/mobile natives
New user insights
Imagine new products or experiences
from young customers perspective
Involve, motivate and train
Attract and test young talent
in a first joint project
Engage with a community
of young entrepreneurs
Show your company’s commitment
to a better world