Our approach

We combine two traditionally opposed schools of thought

Call it “Left brain – Right brain thinking”, “Convergent – Divergent thinking” or again “Business thinking – Design thinking”, our approach blends both the analytical and the creative in order to explore the opportunities for meaningful innovation for both people and business in an inclusive way.

We collaborate closely with our clients throughout our process

Challenge the status quo from both user and business perspective

Look at people by immersing ourselves into their lives, and take a fresh look at market trends and cross-industry analogies to uncover opportunities

Imagine new offers, experiences and business models with our clients and their customers, in response to new opportunities

Try new concepts from a usability, feasibility and viability perspective in an iterative way

Implement winning concepts for further development

We put the customer at the centre of innovation

LOOK

UNCOVER OPPORTUNITIES

Explore user latent needs and pain points to find new opportunities for innovation and growth

IMAGINE

CO-CREATE SOLUTIONS

Develop solutions together with your customers to decide and prioritise new product/service launches

TRY

PROTOTYPE & TRY

Create a functional prototype in a short time spam and gather real user feedback to decide on MVP to develop

We use a large variety of methods and tools to create empathy and customer insight

IMMERSIVE

PARTICIPATIVE

ACTION-ORIENTED

ENGAGING