About us


Based in Barcelona, we are an international team with diverse educational and professional backgrounds.


What brings the various profiles together to create a unified team is our shared business & design thinking approach.


We work in a partnering model, bringing together our core team and best-of-breed specialists to assemble the right team for each project.

On the ground

We dispose of first-hand ethnographic research capabilities and experiences on four continents.

We deliver innovation to many industries all over the world

We work in numerous industries, for both large international groups and emerging players, with a focus on services and consumer goods, retail and SME markets

We have carried out primary ethnographic research in more than 25 countries around the world